Webcast Marketing
Webcast marketing allows your company to have a branded webcast channel that can be customized & emdeded on your web page, ready to go "live" with a moments notice.
A defining moment in live video broadcasting has now arrived. Our private-label live video webcast platform provides the ability and ease to deliver a reliable and scalable live video experience, with a moments notice.
Our private-label web streaming platform is interactive & enables live video broadcasting to be easy and affordable. Designed for organizations both large and small, our webcast platform and robust set of features is ideal for any organization seeking to grow and build audiences around the shared experience of live content.
Below are just a few types of organizations and businesses for whom webcast marketing can be a powerful platform to connect audiences and build relationships.
Education
For colleges and universities the possible ways to use webcast marketing are nearly endless. Broadcast class lectures and campus speakers both internally and externally...Conduct a live interview with admissions office personnel as part of an open house...Connect with alumni worldwide via on-campus speakers and events...Deliver live webcasts of athletic games and coaches’ media interactions.
For online education organizations, webcasting can be used to broadcast live lectures and have students ask questions in real-time. In addition, by using webcast marketing all of the live broadcasts can be recorded for future viewing as well. Also, don’t forget about using video webcasting for admissions open houses and alumni events.
For organizations focused on training and teaching, live webcasting can be used to deliver seminars, demonstrations, and customer support in real-time. Audiences can ask questions via text and instructors can adjust their broadcast in response to audience feedback.
Online Personals
For online personals organizations, webcast marketing is ideal for enabling members to communicate live with each other in a safe and easy manner. Audiences can chat (via text) in real-time with the broadcaster while protecting their privacy. Beyond just still photos, webcast marketing provides broadcasters with the ability to communicate their personalities and respond directly to questions and conversations from other members watching their broadcast.
Corporate
Use live video streaming to communicate both internally and externally with key stakeholders including customers, employees, and analysts. Webcast marketing is ideal for broadcasting many events from company-wide CEO remarks to small internal discussions and training sessions. Our webcast platform includes a number of security features to ensure your broadcasts are only seen by those authorized to do so.
Both online and traditional publishers can utilize webcast marketing to connect with their audiences in real-time. Broadcast live from red-carpet events, showcases, or provide a behind-the-scenes look at what goes into producing the website or magazine.
For religious organizations, webcast marketing is perfect for enabling audiences to view services, sermons, and other activities live and in real-time. Use webcasting to build stronger bonds with your audience and to create lasting connections with your message and organization.
News & Entertainment
News organizations can use webcast marketing in multiple ways. First, the live video streaming platform will enable audiences to convey breaking news, thoughts, and opinions in real-time and not just recorded. Second, webcasting can provide in-the-field reporters with the ability to broadcast live with just a laptop and an Internet connection. Lastly, setting up live video streaming in newsrooms or broadcast studios provides audiences with a sense of connection to the organization as well. Any of these solutions can also be monetized in the broadcast stream with sponsor logos as well as video advertising and overlays.
Conferences & Audio/Visual Production
Webcasting is perfect for broadcasting conferences live online. Enable target audiences who may not be able to attend in person to engage and interact with each other as well as with speakers and panelists. Use pre-recorded videos, presentation slides, and multiple cameras. Live video streaming delivers all of the conference’s broadcast elements in real-time right to a viewer’s computer screen.
Use webcast marketing to offer your customers the ability to broadcast their events live online. From focus groups to large conferences, webcasting's reliable and scalable technology provides audio/visual production firms with an easy-to-use solution for broadcasting live video online.
Small & Medium Businesess
As a self-serve solution, webcast marketing puts the power of live video broadcasting in the hands of small and medium-sized business owners. For example, a wedding photographer can use webcast marketing to offer her customers the option to broadcast their wedding live to family and friends who may not be able to attend. There are nearly limitless possibilities for how webcast marketing can be used by small and medium-sized businesses and our easy to use and robust platform is designed to enable these organizations to easily take advantage of these opportunities.