In a rapidly advancing technological age in which we have invented glowing plants, machines that print food, and computer interfaces from the future, one would think that businesses everywhere would be using video conferencing as often as they use a copy machine.
But they haven't.
Oddly enough, people are reluctant about the technology. In his many years of telecommuting, one worker observed how rare video conferencing had been used, and he lamented how much more efficient and human his work experience could have been if businesses were more open to video conferencing. He also noted that 2012 saw 27 million simultaneous video conferencing sessions on Skype between personal, non-business users. The business world, he felt, is far behind the rest of society.
A part of the problem is the proliferation of myths about video conferencing. The following tall tales about the technology need to be busted in the business community:
1. Videoconferencing is so complex that only a business with an IT staff can manage it.
That might have been true years ago, but not anymore. Recent products have consolidated tasks and features into all-in-one systems that are intuitive, user-friendly and do not require a genius to operate or set up. The technology continues to advance, and every year brings a new wave of products that become easier to manage. Some of the best all-in-one systems are the HDTV products that combine everything -- including the computer technology -- into one thin, portable HDTV.
2. Videoconferencing costs too much.
The price gets lower every year. Companies can find high-quality products that will outfit a room with video conferencing for less than a grand. In addition, third-party companies can host your telepresence for an affordable price, which eliminates the need to purchase expensive in-house assets such as servers.
3. The new equipment has to match the company's old video equipment.
Companies who build conference technology understand that clients don't want to spend loads of money replacing everything from the ground up if they don't have to. That's why most newer video conferencing systems are designed to fit right into older video components that might already exist in your board room.
With each new year of advancement in conferencing technology, there are fewer excuses to not move more communications into the video conferencing arena. The value of real-time face-to-face connections will quickly become apparent, especially after you see how affordable and manageable the technology has become.
Learn more about our pricing for hosted telepresence. If your company is new to using this technology, start by enabling a select group of users at your organization. If successful, they will become an invaluable resource to you when introducing the technology to the whole company.