According to CBC News, Italian sports car maker Ferrari delivered an eyebrow raising directive to their employees earlier this month: Sending the same email to more than three in-house recipients is no longer allowed. In the message sent to its employees, Ferrari cited time wastage and inefficiency as the impetus behind the new order. It stated:
Simply stated, the email regulation encourages employees to talk more and write less.
Ferrari is not the only company to recognize the importance of direct communication and restructure the workplace to facilitate it. Atos, a global technology firm, announced a zero email initiative in 2011 with plans to phase out email--and adopt replacement tools such as video conferencing--completely by 2014. Atos chief executive, Thierry Breton, had estimated that barely 10% of the 200 internal emails employees received per day were useful. In fact, Breton likened email to "pollution" in an otherwise productive day.
In a March 2013 update on the changes, The Connected Business reported ongoing and significant success. Since 2011, Atos employees have trimmed email and adopted more cloud-based collaboration tools that facilitate real-time communication. The IT firm expects to see complete obsoletion of internal emails by the end of 2013, with the eventual goal of zero emails--internal and external--in 2014.
The move away from email and toward more collaborative communication technology started much earlier. Consider a study published by Wainhouse Research in 2005, The Business Case for Video Conferencing. In this study, authors Andrew W. Davis and Ira M. Weinstein stated that although email had at one time been an important technological development and served its users well, by 2005, it had become so day-to-day that it was bothersome. Everyone used email for everything, whether it was of value or not. The study suggests, even eight years ago, that a natural evolution was nudging us away from email toward more advanced real-time communication technology.
The authors of the Wainhouse study reported what we, Atos, and Ferrari know now: that real-time communication like video conferencing, cuts email clutter, increases productivity, improves problem solving, and adds purpose to our interactions. The trend will only continue. Are you on board with the right tools?